NEW WASH ORIGINAL It\'s not a shampoo. Its a cleansing cream. And your healthiest hair starts here. New Wash products enhance your natural texture, preserves color and avoid damage caused by traditional shampoos. Ideal for straight, wavy, curly or coily hair types. Our clarifying and conditioning cleanser is suitable for both women and men. BENEFITS: CLEANSE AND CONDITION Gently removes dirt, oil and buildup while adding moisture, simplifying your wash day routine BALANCE Rebalances natural oil production to improve hair and scalp health ENHANCE Promotes a shiny and soft texture, preventing tangles and frizz NOURISH Avoids damage caused by shampoo detergents with a clean formula PROTECT Helps hair color last longer and keeps natural color vibrant HOW TO USE: Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends, then add a bit of water to get a smooth, milky consistency. Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch-scrub, massage, repeat. Let it sit for 2-3 minutes, then rinse thoroughly. Use the scalp brush to ensure all product is washed out. ABOUT HAIRSTORY Hairstory was born from a fundamental belief: the world needs fewer, better things. We develop clean formulas that promote total hair and scalp wellness.Thats healthy haircare, without compromise. Promise.